Privacy policy for our facebook page

1. Name and address of those responsible:

Jointly responsible for the operation of this Facebook page within the meaning of the EU General Data Protection Regulation and other data protection regulations are:

Meta Platforms Ireland Ltd. (nachfolgend „Facebook“)
4 Grand Canal Square
Grand Canal Harbour
Dublin 2
Ireland

and

zapliance GmbH
Holzdamm 57
20099 Hamburg
Germany

2. Information about our Facebook page

We operate this page to draw attention to our services and products and to get in touch with you as a visitor and user of this Facebook page as well as our website. You can find more information about us as well as about our activities, companies, etc. on our website here.

As the operator of the Facebook page, we have no interest in collecting and further processing your individual personal data for analysis or marketing purposes. Further information on our handling of personal data can be found in our website privacy policy here.

The operation of this Facebook page, including the processing of users’ personal data, is based on our legitimate interests in providing a timely and supportive information and interaction opportunity for and with our users and visitors pursuant to Art. 6 para. 1 lit. f. DSGVO.

3. Processing of personal data by Facebook

The European Court of Justice (ECJ) ruled in its judgment of June 5, 2018 that the operator of a Facebook page is jointly responsible with Facebook for the processing of personal data.

We are aware that Facebook processes users’ data for the following purposes:

  • Advertising (analysis, creation of personalized ads)
  • Creation of user profiles
  • Market research.

Facebook uses cookies to store and further process this information, which are small text files that are stored on the various end devices of the users. If the user has a Facebook profile and is logged in to it, the storage and analysis also takes place across devices.

Facebook’s privacy policy contains further information on data processing.

Opt-out options can be set here or here.

Facebook Inc., the U.S. parent company of Facebook Ireland Ltd. is certified under the EU-U.S. Privacy Shield and thus gives a commitment to adhere to European data protection guidelines. More information on Facebook’s Privacy Shield status is available here.

The transfer and further processing of users’ personal data to third countries, such as the U.S., as well as the associated possible risks for users cannot be ruled out by us as the operator of the site.

4. Statistical data

Via the so-called “Insights” of the Facebook page, statistical data of different categories can be retrieved by us. These statistics are generated and provided by Facebook. As the operator of the page, we have no influence on the generation and presentation. We cannot turn off this function or prevent the generation and processing of the data. For a selectable period of time as well as for the categories fans, subscribers, reached persons and interacting persons, the following data is provided to us by Facebook in relation to our Facebook page:

Total number of page views, likes, page activities, post interactions, reach, video views, post reach, comments, shared content, responses, proportion of men and women, origin based on country and city, language, calls and clicks in the store, clicks on route planners, clicks on phone numbers. Data on the Facebook groups linked to our Facebook page are also provided in this way. Due to the constant development of Facebook, the availability and processing of the data changes, so that we refer to the aforementioned privacy policy of Facebook for further details.

We use this data, which is available in aggregated form, to make our posts and activities on our Facebook page more attractive to users. For example, we use the distributions by age and gender for an adapted address and the preferred visiting times of the users for a time-optimized planning of our posts. Information about the type of end devices used by visitors helps us to adapt the visual design of the posts accordingly. In accordance with the Facebook Terms of Use, which each user has agreed to as part of creating a Facebook profile, we can identify subscribers and fans of the site and view their profiles and other shared information from them.

5. User rights

Since only Facebook has full access to user data, we recommend that you contact Facebook directly with any requests for information or other questions about your rights as a user (e.g., right to deletion). If you need assistance with this or have any other questions, please feel free to contact us by mail at marketing@zapliance.com. If you no longer wish to have the data processing described here in the future, please cancel the connection of your user profile to our site by using the functions “I no longer like this page” and/or “Do not subscribe to this page”.